The Power of In-Person Research: Unveiling the Hidden Depth and Richness

In the era of Artificial Intelligence (AI) and rapidly evolving technology, we find ourselves increasingly reliant on digital platforms for gathering and analyzing market research data. Yet, despite the convenience and efficiency of online methodologies, the value of in-person research remains undisputed. As online data quality comes under scrutiny, let’s remember the importance of in-person … Read more

Focus Groups

Focus Groups Focus groups are a superb strategy for answering “why” questions – delving more in-depth into the purchaser’s inspirations and dynamic buying habits. These focus groups can be live stream if clients cannot travel, particularly when there are geological or time constraints. In-person focus groups are ideal for finding out particulars about a certain … Read more