The U.S. Hispanic population shapes consumer trends, media consumption, and brand loyalty. With over 63 million Hispanics in the U.S.—one in five individuals—brands can no longer overlook this influential group. Connecting meaningfully requires more than translation; it demands cultural fluency, strategic research, and authentic engagement.
The Economic Force Behind Hispanic Consumers
Hispanic consumers wield significant economic power, with purchasing strength projected to exceed $2.5 trillion in 2025. They are digitally savvy, younger than the general population, and highly engaged across social platforms. Yet many brands fail to connect due to outdated assumptions or one-size-fits-all strategies.
Unlocking Deeper Insights Through Research
Effective Hispanic market research goes beyond demographics, uncovering motivations, behaviors, and cultural nuances.
· Qualitative Research for Depth: Focus groups, interviews, and online communities reveal emotional drivers behind purchasing decisions. Digital methods are especially valuable as Hispanic consumers over-index in mobile and social media usage.
· Quantitative Research for Scale: Surveys measure awareness, preferences, and brand perceptions, but accurate sampling is critical. Language preference, acculturation levels, and regional differences must be factored in.
· Bicultural & Bilingual Moderation: Speaking the right language—both literally and culturally—enhances engagement and delivers richer insights.
A Research Partner That Truly Understands the Hispanic Market
As a Latino-owned research firm, Think Group specializes in navigating this landscape. With expertise in qualitative field services, in-person facilities, online platforms, and end-to-end research solutions, we help brands uncover meaningful Hispanic consumer insights.
Ready to connect with this powerful market? Let’s talk.