Market Research

Harness group dynamics to explore opinions, perceptions, and reactions. Think Group’s expertly facilitated focus groups offer rich qualitative insights for better decision-making. We create an open, engaging environment where participants feel comfortable sharing their thoughts, leading to authentic and actionable feedback. 

Uncover personal insights and unique perspectives. Our in-depth interviews deliver the nuanced understanding you need to refine your strategies and connect with your audience. With skilled interviewers and a tailored approach, we ensure that every conversation yields meaningful, valuable information.

Engage participants in ongoing discussions with our online bulletin board services. Gather extended insights from diverse audiences in a flexible, digital format. This method allows for in-depth responses over time as well as the ability to ask follow-up questions, offering a deeper understanding of participant perspectives.  

Simulate real trial scenarios to test case strategies and witness impact. Think Group’s mock trials provide valuable insights into jury behavior and case strengths, helping you prepare with confidence. Our realistic setups and expert feedback enable you to refine your arguments and anticipate potential challenges. Statistics show that well-conducted mock trials can improve case outcomes by up to 30%, giving legal teams a significant advantage in real courtroom settings. Whether you choose to conduct your mock trial at our facility or off-site, our staff will be there to help facilitate and make your mock trial a success. 

Experience the consumer journey firsthand. Think Group’s shop-along sessions reveal buying behaviors and decision-making processes for a deeper connection to your audience. These immersive sessions help you identify pain points and opportunities within the shopping experience. 

Get authentic insights directly from consumers in their natural environments. Think Group’s in-home interviews provide unparalleled context and understanding. Observing participants in their everyday settings reveals genuine behaviors and preferences, giving your research unmatched depth.
Our staff not only excels in recruiting the right participants but also facilitates the study to ensure everything runs smoothly. From coordinating with your team to managing logistics on the day of the study, we handle all the details so you can focus on gathering impactful insights. 

Discover how your food and beverages resonate with your audience through our specialized taste testing services. At Think Group, we evaluate flavor, texture, and overall appeal to ensure your products delight. Our structured approach captures in-depth feedback to help you perfect your offerings.

We’re equipped to host food and beverage taste tests at our facility or at an offsite location of your choice. Whether you’re gathering feedback from a small, intimate group or a larger audience, our expert team will ensure your taste testing study is seamless and successful.

Strategically introduce your products to target audiences. Our product placement services help you understand how and where your products best fit into consumers’ lives. By observing real-world interactions, we provide actionable insights for effective marketing strategies. We distribute your product at a secure site, making sure to disseminate it in the proper manner. Our team is always making sure that our participants are well informed on the expectations of the product placement test and make sure to keep them on track with your schedule. 

Have you ever wondered how your potential customer are perceiving and using your product in various settings? Capture in-the-moment feedback with our intercept interview services. Think Group engages consumers in real-world settings to deliver timely and actionable insights. By meeting participants where they are, we ensure authentic and immediate responses to your research questions. 

See how your products perform in real-life settings. Think Group offers comprehensive product testing to capture authentic consumer feedback. Our staff makes sure to update participants on their daily tasks, keeping them on track with your research deadlines. We understand the importance of timely feedback, and make this a top priority. This hands-on approach ensures your product meets expectations and delivers value in everyday use. 

Optimize user experience with our usability testing services. We evaluate your products, websites, or apps to ensure seamless functionality and customer satisfaction. By identifying potential usability issues, we help you enhance design and functionality for better engagement.

Our services include picture-in-picture capture, allowing you to see exactly how participants navigate and interact with your platform. Another unique perk of usability testing is the ability to capture participant faces and gather video feedback, offering valuable insights into their reactions and emotions as they use your website or app. This comprehensive approach ensures you gain a deeper understanding of user behavior and areas for improvement.

Dive deep into consumer behaviors and motivations. At Think Group, we specialize in qualitative research methods, including focus groups and in-depth interviews. Uncover the “why” behind your audience’s choices, empowering you to connect more effectively.
Our ability to recruit segmented consumer groups allows for you to gather opinions from specific viewpoints. This targeted approach helps you interpret complex human emotions and behaviors, giving you the tools to craft strategies that resonate on a personal level.

Gain insights through robust data collection and analysis. At Think Group, we specialize in quantitative research methods like surveys and statistical analysis, providing you with reliable, actionable insights to drive informed decisions. Whether you’re measuring market trends or evaluating customer satisfaction, our expertise ensures that your data is accurate, comprehensive, and impactful.